‘How to set up a communication strategy for energy communities’ examines the strategic role of communication in the development of energy communities and citizen-led renovation projects in Europe. It starts from a key observation: despite ambitious European targets — such as establishing one energy community in every city with more than 10,000 inhabitants — participation remains limited, at around 4%, highlighting a lack of awareness and the need to strengthen public engagement.

In this context, the guide proposes a structured approach that combines conceptual foundations with practical guidance for organisations, often volunteer-based. Defining clear objectives, identifying target audiences, and developing accessible messages aligned with tangible benefits are presented as core elements for fostering engagement. It also emphasises the importance of using accessible narratives and a range of communication channels, from social media to face-to-face events, adapted to available capacities.

The document stresses the need to plan and coordinate actions, assign responsibilities, and maintain continuous communication that builds trust. Through European examples, it shows that coherence, proximity, and ongoing adaptation can transform initial interest into sustained participation and support progress towards the energy transition at the local level.