Heat pump sales returned to growth in Europe in 2025, driven by stable incentives, fiscal measures and stronger market confidence, although significant differences between countries remain.
Heat pump sales increased by more than 10% in 2025 across 16 European countries, reaching around 2.62 million units sold and bringing to an end two years of market decline. According to the latest analysis by the European Heat Pump Association (EHPA), this recovery was closely linked to the stability of public incentives, lower operating costs, and fiscal measures aimed at supporting the electrification of heating.
Regulatory and economic differences between countries continue to shape the pace of adoption. Germany recorded growth of 50% thanks to strengthened subsidies and greater consumer confidence, while Spain increased sales by 15%, although the high cost of electricity compared to gas continues to limit the deployment of these technologies. Belgium, Denmark, the Netherlands and the United Kingdom also recorded growth, supported by clearer regulatory frameworks and decarbonisation targets.
By contrast, markets such as Austria and Poland experienced declines linked to reductions or uncertainty surrounding support schemes. EHPA warns that the continuity of stable policies and coherent economic signals will remain crucial to consolidating the role of heat pumps in Europe’s energy transition.
