Heat pump sales in Germany are expected to fall from 350,000 units in 2023 to around 200,000 in 2024 due to consumer uncertainty and lack of awareness of subsidy programs. 

The German Heat Pump Association (BWP) calls for better market conditions, noting that 15% of Germany's CO2 emissions come from building heating. 

To meet the 2045 net-zero target, widespread adoption of climate-neutral heating technologies, like heat pumps, is crucial. However, political debates over the high installation costs have hindered progress. 

BWP outlines two scenarios: one driven by rising fossil fuel costs, and another with increased subsidies and reduced electricity taxes.