There is a pressing need to convince people to be more responsible and exhibit more efficient behaviour towards energy consumption.

Unfortunately, present interventions for policy-making do not appear to be successful enough due to a lack of customer personalisation as well as poor testing conditions.

The EU-funded NUDGE project will design behavioural interventions that will result in lasting energy efficiency behaviour.

NUDGE will apply an approach combining the analysis of consumer psychology and intervention design tasks based on tests and field trials. Behavioural science methods will be used to study the bases of individual behaviour and to tailor interventions for them. New interventions will be tested in five different EU states, presenting targeted variables, involved demographics and intervention forms.

Start date: September 2020 - End date: December 2023

Partners

• INSTITUTE FOR EUROPEAN ENERGY AND CLIMATE POLICY STICHTING
• DOMX IDIOTIKI KEFALAIOUCHIKI ETAIREIA
• FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV
• INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
• ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS - RESEARCH CENTER
• INEGI - INSTITUTO DE CIENCIA E INOVACAO EM ENGENHARIA MECANICA E ENGENHARIA INDUSTRIAL

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