WUUD, a Helsinki-based startup, is redefining the wooden cladding industry with a patented embossing technique that creates intricate, three-dimensional patterns on wood. 

This innovation allows architects to integrate artistic, eco-friendly wood surfaces into both interior and exterior designs without compromising durability or cost. 

WUUD’s mission is to promote sustainability in construction by offering responsibly sourced, visually appealing wood panels. 

The company, born from a thesis project at Aalto University, has garnered support from Business Finland and the Urban Tech Helsinki incubator. As it prepares to launch, WUUD aims to enhance urban spaces with sustainable, beautiful cladding solutions.